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Book

Everyone has been to a party, or held their own. The idea is simple. Creating a successful party and marketing successfully a business is the same thing, and is based on the same principles. Party Marketing = party + marketing.

Using THE PARTY as a marketing metaphor makes it easier to focus, coordinate and reinforce all communication.

The concept is based on a 10-step model. Step 1 is to determine a theme for the party, or a business idea and strategy for the company. Both should go as a ”unifying thread” through everything you do and say. A total of 10 steps, with Step 10 being the Moment of Truth, when we see whether all the decisions and efforts made will lead to success or failure. When the guests leave the party, you of course want them to be saying: ”Oh, what an exciting party; I hope I get invited again ”. As for customers, you want to be hearing: ”Oh, what a great company! I will definitely use them again!” To create a successful whole requires you to integrate and reinforce a great number of details.

The Party Marketing way is described in this book – it’s the easiest way to successful marketing.

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"We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better."

Jeff Bezos founder of Amazon.com